The carmaker was asked several times why they were hiding the car from the public with only Prince Frederik of Norway, the only outsider that has driven it on the roads. Some may argue that Fisker had to do more testing because of the switch to lithium ion batteries late in the ball game. However executives of Fisker discounts that saying that they just have to make sure that everything is fully ready and running well.

Fisker had to do an extensive review of nine advertising agencies before giving the green light to Lambesis.

The car manufacturer plans to roll out its first model this year, a 403 horsepower Karma that has a starting tag price of $90,000. They are looking into possible sales of around 15,000 units.

A launch for a new car may hit a high cost of around $50 million but Fisker has been doing rounds of the different auto shows and have been pushing for their products over the internet. The official website of Fisker has registered for it the most orders compared to the other possible channels.

Fisker entrusts the car to be globally promoted by Lambesis. Their first project will be to revamp Fisker’s website this fall.

The branch is expected to open by 14 July. Car owners who will need to charge their plug-in vehicles will have a designated parking space. The ChargePoint is a way of McDonald’s to promote to the next generation the importance of a cleaner environment.

Back in the 1990’s a branch of McDonald’s in Phoenix, Arizona also put up a charging station to have room for an earlier wave of electric vehicles. Reports also reveal that installing charging stations in the network of McDonald’s in Sweden is also in the works.

How the plug-in vehicles in the market today may really be dependent on the presence of an infrastructure where owners can recharge their vehicles. These stations should be located ideally near their place of work or spots they frequent.

ChargePoint is starting to build their first charging stations in anticipation of the influx of hybrid cars in the market as early as 2011. Experts of the auto industry forecast that about 1 million charging stations will be built in the United States by 2015. ChargePoint is a private company focusing on building a network of charging stations and other related services to cater to the owners of plug-in vehicles.

Pneumatic engine design may give way to a more efficient fuel consumption that is comparable to hybrid cars. The concept of pneumatic engine design is based on the supercharging and down sizing concepts.

The pneumatic engine works efficiently by utilizing an electronically controlled valve that regulates the flow of compressed air concurrent with the injection of the fuel.

The technology also allows downsizing. The average 150 horsepower car can be downsized to only 30 horse power which is sufficient enough for dialing driving.

Downsizing allows the use of fewer cylinders in the car engine. The usual 4 cylinders can practically be downgraded to 2 which promote less friction in the engine and better efficiency. The car is turbocharged to keep the power demanded by the owner or driver.

A prototype produced by the ETH Zurich displayed favorable results with an 18-24 % increase in the average efficiency of the engine. That translates to one-third fuel savings.

The fuel efficiency achieved by the air hybrid vehicle is just 20% of the notch of what a full electric vehicle can do. Experts comment though that the ratio of price and performance is a lot better.